Why Has the Normal Unit Price of Advertising Specialties Selected

question 13

Multiple Choice

Why has the normal unit price of advertising specialties selected by advertisers increased to the $3 to $5 range?

• A) There is a proliferation of advertising media.
• B) Inflation has pushed the cost of all media upward.
• C) People tend to associate the quality of a company with the quality of the specialty items it gives.
• D) Retailers can abuse trade deals.
• E) Over 80 percent of the advertisers in the United States depend on specialty advertising as their primary media vehicle.

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Definitions:

Flexible Work Schedule

An arrangement that allows employees to vary their arrival and departure times, as well as work location, to accommodate personal needs and preferences.

Motivation

The processes that account for an individual's intensity, direction, and persistence of effort toward attaining a goal.

Perception

The process by which we receive and interpret information from our environment.

Equity Theory

A theory of motivation that posits employees are motivated to achieve a balance between their inputs and outcomes in relation to the inputs and outcomes of others.