A Banner

question 1

Multiple Choice

A banner:

• A) has a standardized pricing scale.
• B) is priced according to its size.
• C) is a form of viral marketing.
• D) costs less than buttons.
• E) is the most basic form of Web advertising.

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Definitions:

Marginal Product

The increase in output that results from a one-unit increase in the quantity of a single input while holding other inputs constant.

Marginal Productivity Theory

An economic theory that suggests the value of a good or service is determined by the marginal productivity of the inputs used in its production.

Perfectly Competitive

A market structure where many firms sell identical products, entry and exit are easy, and no single buyer or seller can influence the market price.

Equilibrium Value

The stable value at which supply equals demand for a particular good, service, or financial instrument, leading to a balanced market condition.