A Designated Market Area

question 18

Multiple Choice

A designated market area:

• A) refers to the geographic area in which the local TV station attracts the most viewing.
• B) is the area of greatest impact (AGI)for a television commercial.
• C) consists of all potential advertisers within a region.
• D) is composed of all the target audiences within a 50-mile radius of a television station.
• E) is the positioning designations given to an area by Arbitron.

---

Definitions:

Peak Flow Rate

A measure of how quickly air can be expelled from the lungs, used to monitor breathing conditions like asthma.

Asthma

A condition in which the tubes of the bronchial tree become obstructed due to inflammation.

Breathing Capacity

The maximum volume of air that the lungs can hold or the total amount of air one can inhale and exhale.

Artifact

In a medical context, an artifact refers to any distortion or error in images (e.g., X-rays, MRIs) not caused by the actual structures of the body being imaged.