In Terms of Most Advertisers Working Through Ad Networks,which of the Following

question 66

Multiple Choice

In terms of most advertisers working through ad networks,which of the following statements is false?

• A) Such advertising is more difficult to monitor.
• B) Each site must be watched for traffic and content.
• C) There are problems when trying to calculate costs.
• D) Advertisers get only minimum exposure because it does not cover the smaller sites.
• E) A few Web masters try to cheat the system by artificially increasing the number of page requests.

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Definitions:

Categorical Imperative

Philosopher Immanuel Kant’s concept that a behavior is valid if one is willing to see it applied as a universal rule.

Informed Consent Forms

Documents that explain the details of a study to participants, ensuring they understand the risks and benefits before agreeing to take part.

Nature of the Study

A detailed description of the research design, methodology, and overall approach being used in a research project.

Nuremberg Code

An international code emphasizing that research subjects must consent to the research in which they are involved and that the benefits of the research must outweigh the risks.