Which of the Following Statements About the Use of Radio

question 67

Multiple Choice

Which of the following statements about the use of radio in IMC is true?

• A) Advertisers must remember that radio is a passive medium.
• B) Radio is a poor medium for integrated marketing communications.
• C) Advertisers can use radio to establish an immediate, intimate relationship with customers and other stakeholders.
• D) Advertisers cannot create an identity using radio ads.
• E) Radio fails to offer message consistency which is a primary objective of an IMC campaign.

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Definitions:

Treaty of Paris

A significant agreement that ended the American Revolutionary War in 1783, recognizing American independence from Britain and establishing borders for the new nation.

Dominance

The state or condition of having authority or influence over others, often observed in social, economic, or ecological contexts.

Indians

Indigenous people originally inhabiting the Americas, or citizens of India, depending on context.

Moving West

The migration and settlement movement of people across the United States towards the western territories, often associated with the 19th-century Manifest Destiny ideology.