Which of the Following Statements About the Importance of Direct

question 53

Multiple Choice

Which of the following statements about the importance of direct marketing to integrated marketing communications is true?

• A) People enjoy thinking of themselves as part of a giant database.
• B) Direct marketing's growth is closely related to the growth of mass-market audiences.
• C) By providing a tangible response, direct marketing offers accountability.
• D) Direct marketing's universality prohibits a direct marketing campaign from being kept secret from the competition.
• E) Direct marketing campaigns will not be successful if aimed at time-sensitive consumers.

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Definitions:

Radial

Radial refers to structures or patterns that radiate outward from a central point, common in biological forms and in the arrangement of bones or muscles in limbs.

Axillary

Relating to the region under the arm.

Dorsal Root Ganglion

involves clusters of sensory neurons located near the spinal cord that transmit sensory information to the central nervous system.

Central Canal

The cerebrospinal fluid-filled space running longitudinally through the length of the entire spinal cord.