Which of the Following Statements Concerning Magazine Advertising Is False

question 79

Multiple Choice

Which of the following statements concerning magazine advertising is false?

• A) It provides flexibility in both readership and advertising.
• B) Audience selectivity is more efficient in magazines than any other medium except direct mail.
• C) Typically, the cost per thousand (CPM)is low in magazine advertising.
• D) They lack in immediacy.
• E) They have an extensive pass-along readership.

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Definitions:

Language Progress

The development and improvement over time in an individual’s ability to understand and produce language.

Educational Quality

The measure of the effectiveness, efficiency, and equity of education in meeting the learning or educational needs of students.

Child-Centered Program

An educational approach that focuses on the individual child's needs, interests, and developmental stage rather than on predetermined curriculum standards.

Preschool

An educational establishment or learning environment for children typically between the ages of 3 and 5, prior to the start of compulsory education at primary school.