Which of the Following Statements About Developing a Copy for Radio

question 78

Multiple Choice

Which of the following statements about developing a copy for radio advertising is true?

• A) The radio scripts given to the announcers do not contain information about any sound effects that might be used in the ad.
• B) The copy used in radio scripts must never be intrusive.
• C) One of the most challenging aspects of writing for broadcast media is making the script fit the time slot.
• D) The primary determinant of whether an individual actually listens to radio copy is the time of day the ad is run.
• E) One of the most challenging aspects of writing for comic commercials for broadcast media is making every word count without being outrageous.

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Definitions:

Progressive

Often refers to a system or policy where the rate increases as the taxable amount increases, commonly applied to taxes and social policies.

Supplemental Health Insurance

Additional insurance that covers costs not covered by a primary health insurance plan, such as copayments, deductibles, and non-covered services.

Adverse Selection

A situation where sellers have information that buyers do not, or vice versa, about some aspect of product quality.

Federal Tax Bracket

Categories at different income levels in the U.S., where varying tax rates are applied.