The Headline for a Product Design Company Reads,"What Do Acenti

question 28

Multiple Choice

The headline for a product design company reads,"What do Acenti lighting controls,the Motorola RAZR,and Apple iPod have in common?" This headline is not only a provocative headline,but it is also an example of a(n) _____ headline.

• A) informative
• B) question
• C) command
• D) imperative
• E) benefit

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Definitions:

Niche Market

A focused, targetable portion (segment) of a market characterized by specific and specialized needs and preferences.

Segmented Market

A marketing strategy that involves dividing a broad target market into subsets of consumers with common needs, interests, and priorities.

Diversified Market

A market that includes a wide range of different products, services, or investment opportunities.

Multisided Market

A platform or marketplace that facilitates interactions between two or more distinct but interdependent groups of customers or participants.