The _____ on Lay's Potato Chips Informs Customers That the Chips

question 82

Multiple Choice

The _____ on Lay's potato chips informs customers that the chips received the "Best Taste Award" among leading classic-style potato chips by professional chefs of the American Culinary ChefsBest.

• A) logo
• B) sig cut
• C) themeline
• D) seal
• E) tagline

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Definitions:

Projective Techniques

Psychological assessment tools that use ambiguous stimuli to reveal hidden emotions and internal conflicts by projecting one's personality onto the stimuli.

Sentence Completion

A psychological test method where individuals are asked to finish incomplete sentences as a way to explore their thoughts, feelings, or attitudes.

Validity

The degree to which a test or assessment accurately measures what it is supposed to measure.

Myers Briggs Type Indicator

A personality assessment tool that categorizes individuals into sixteen personality types based on their preferences in four areas.