Art Direction Is The

question 48

Multiple Choice

Art direction is the:

• A) integration of the efforts of the copywriter and the artist.
• B) execution of the step-by-step process outlined in the creative brief.
• C) whole presentation, including all visual, verbal, and aural elements.
• D) process of managing the visual presentation of the ad.
• E) technique for transforming concepts into verbal and nonverbal ad components.

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Definitions:

Perceived Conflict

The awareness or belief that there are incompatible differences, disagreements, or oppositions within an interpersonal or group setting.

Emotional Differences

The variations in feelings, moods, and emotional responses among individuals due to diverse factors like personality, experiences, or situations.

Felt

Experienced emotions or sensations, often referring to a physical or metaphorical sense of touch.

Dysfunctional Conflict

A dispute or disagreement that has negative effects on individuals or teams.