Imagine an Ad for a Radio Station Showing Two Disparate

question 49

Multiple Choice

Imagine an ad for a radio station showing two disparate commuters in their cars listening to drive-time radio.One has a blissfully content smile on her face,while the other looks exaggeratedly concerned and stressed.The announcer,"One of these commuters is relaxing to Soft Rock 94.Can you guess which one?" According to the creative pyramid,this type of comparative advertising can be used to build an ad's:

• A) potential exposure.
• B) awareness.
• C) interest.
• D) credibility.
• E) puffery.

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Definitions:

Stomatal Opening

The process by which stomata, the microscopic pores found on the surface of leaves, open to allow for gas exchange, including releasing oxygen and taking in carbon dioxide.

Blue

A color associated with a wavelength between 450 and 495 nanometers, often used in biological contexts to refer to coloration in cells or tissues.

Potassium Concentrations

The measure of the amount of potassium ions present in a given volume of a biological or environmental sample.

Sucrose Concentrations

The measurement of the amount of sucrose, a common sugar composed of glucose and fructose, present in a solution or biological sample.