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For Many Years,Quokka Consumer Ltd

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Essay

For many years,Quokka Consumer Ltd.has had a geographic divisionalized organizational structure.Now,the company is rethinking the appropriateness of this structure compared to other divisionalized structures.Describe the two other divisionalized structures that Quokka can consider adopting and give two explanations why Quokka might want to move away from the geographic structure.


Definitions:

Product Life Cycle

Refers to the stages a product goes through from its introduction into the market, growth in acceptance, maturity, and eventually its decline.

Promotion Needs

Requirements identified by a company to increase awareness or sales of its products through various marketing strategies.

Product Distributions

The process or strategy of making a product available for consumption by distributing it to the end consumer.

Brand

A name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.

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