A Marketing Audit May Be Needed in Any of the Following

question 45

Multiple Choice

A marketing audit may be needed in any of the following situations except when ____________.

• A)The firm is about to undergo a major rebranding initiative
• B)Evidence exists of significant marketing inefficiencies and poor ROMI and other metrics
• C)A new creative agency is coming onboard
• D)A recent change has occurred in top management
• E)the schedule calls for a routine audit to be done

---

Definitions:

Awards Contract

A formal agreement given after a tendering process, where a party commits to providing goods or services.

Buying Center

The group of people in an organization who participate in the buying process and share common goals, risks, and knowledge important to a purchase decision.

Purchase Decision

The final decision made by a consumer after evaluating available options and deciding to buy a product or service.

Buying Center

A group of individuals within an organization who are involved in the process of making a purchasing decision.