When Coca-Cola Introduced Diet Coke in Japan,sales Were Poor Because

question 66

Multiple Choice

When Coca-Cola introduced Diet Coke in Japan,sales were poor because Japanese women don't like the concept of dieting and associate "diet" with sickness.Sales improved when the name was changed to Coke Light.This illustrates a problem with ______________.

• A)Brand strategy
• B)Country-of-origin effect
• C)Quality
• D)Fitting the product to the culture
• E)Manufacturing