___________ Is a Strength of Direct Marketing and Interactive Marketing

question 85

Multiple Choice

___________ is a strength of direct marketing and interactive marketing in the promotion mix.

• A)Great creative flexibility
• B)Ability to stimulate purchase directly through incentive to buy
• C)Unpaid communication seen as more credible than paid forms
• D)Message customization without high costs of personal selling
• E)All of these

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Definitions:

Passive Investment Strategy

An investment strategy involving minimal buying and selling actions, often relying on long-term holding of investments.

Market Anomalies

Patterns or occurrences in financial markets that deviate from the efficient market hypothesis, suggesting that securities markets are not always predictable or efficient.

Risk Premiums

The additional return expected by an investor for tolerating the extra risk compared with a risk-free asset.

Expected Earnings Growth

The projected increase in earnings per share (EPS) over a specific period, often used by investors to gauge company performance.