___________ Is a Strength of Direct Marketing and Interactive Marketing

question 85

Multiple Choice

___________ is a strength of direct marketing and interactive marketing in the promotion mix.

• A)Great creative flexibility
• B)Ability to stimulate purchase directly through incentive to buy
• C)Unpaid communication seen as more credible than paid forms
• D)Message customization without high costs of personal selling
• E)All of these

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Definitions:

Ethical Subjectivism

The philosophical view that moral values and judgments are based on personal feelings or opinions rather than objective facts.

Moral Truth

A concept referring to the idea that there are universal ethical standards that apply across cultures and situations, guiding what is right and wrong.

Categorical Imperative

Kant’s fundamental moral principle that helps to determine what our duty is.

Humanity

The quality or condition of being human, often associated with compassion, empathy, and the collective human species.