________ Is a Two-Way Communication Process with the Goal of Securing

question 3

Multiple Choice

________ is a two-way communication process with the goal of securing, building, and maintaining long-term relationships with profitable customers.

• A) Sales promotion
• B) Direct marketing
• C) Personal selling
• D) Publicity
• E) Advertising

---

Definitions:

Economic Analysis

The assessment of economic systems, policies, and principles through the use of statistical and mathematical methods.

Regulated

Controlled or governed according to rule or principle, often by legislation.

Environmental Pollution

The contamination of the natural environment by pollutants from human activities, leading to harmful effects on ecosystems.

Property Rights

Legal rights to possess, use, and dispose of assets, including real property (land and buildings) and intellectual property.