IMC Is Different from Traditional Promotion Mix Strategy in a Way

question 30

Multiple Choice

IMC is different from traditional promotion mix strategy in a way that IMC _____________.

• A)Has the elements developed separately
• B)Is fully customized to different customer groups
• C)Is a holistic and interrelated decision process
• D)Both has the elements developed separately and is fully customized to different customer groups
• E)Both is fully customized to different customer groups and is a holistic and interrelated decision process

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Definitions:

Short-term Sources

refer to financial resources or loans that are expected to be repaid within a year.

Permanent Assets

Also known as fixed assets; these are long-term resources owned by a business, like property, plant, and equipment, expected to provide value for several years.

Machinery

Machines collectively, especially those used in production or some form of labor.

Acquisitions

The act of obtaining control of another company or its assets through purchase, which can facilitate growth and expand market share.