In the Initial Introduction of the Prius,Toyota Put Much Effort

question 46

Multiple Choice

In the initial introduction of the Prius,Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is.This is an example of the ________ stage in the AIDA model.

• A)Attention
• B)Interest
• C)Desire
• D)Decision
• E)Action

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Definitions:

Economic Contraction

Economic contraction is a period of economic decline marked by falling GDP, decreased spending, and increased unemployment.

Private-Owned Enterprises

Businesses that are fully owned by private individuals or corporations, as opposed to being owned by the government or public entities.

Communism

Communism is a political and economic ideology advocating for a classless society, where property and production means are owned and controlled by the community.