In the Initial Introduction of the Prius,Toyota Put Much Effort

question 46

Multiple Choice

In the initial introduction of the Prius,Toyota put much effort into building awareness of the emerging need for hybrid cars and also educating potential customers about what a hybrid car actually is.This is an example of the ________ stage in the AIDA model.

• A)Attention
• B)Interest
• C)Desire
• D)Decision
• E)Action

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Definitions:

Bottom-Up Processing

A type of information processing that begins with sensory input and builds up to perception, emphasizing the importance of the sensory data itself in understanding and interpreting a stimulus.

Top-Down Processing

A cognitive process that involves using context or prior knowledge to interpret new information.

Extrasensory

Perception or communication outside of normal sensory processes, often referred to as ESP.

Telepathy

The presumed exchange of thoughts or ideas through methods beyond the recognized senses.