In an Administered VMS,the Sheer Size and Power of One

question 87

Multiple Choice

In an administered VMS,the sheer size and power of one of the channel members places it in a position of channel control.The lead player in such situations may be referred to as the ______________,signifying its ability to control many aspects of that channel's operations.

• A)Lieutenant
• B)Retailer cooperative
• C)Wholesaler cooperative
• D)Channel captain
• E)Partner relationship management (PRM) strategies

---

Definitions:

Rational Man

A concept in economics and philosophy that assumes an individual acts logically and with complete information, aiming to maximize personal benefit.

Anthropomorphic Man

A concept or depiction of a human being with attributes, behaviors, or other characteristics that are typically found in animals.

Cognitive Schema

A mental framework or structure that organizes and interprets information in the brain.

Hindsight Bias

The tendency to overestimate one’s ability to have predicted an event after the outcome is known; the “I knew it all along” phenomenon.