In Markets Where Customers Are Sensitive to Price and Where

question 22

Multiple Choice

In markets where customers are sensitive to price and where internal efficiencies lead to cost advantages allowing for acceptable margins even with aggressive pricing,a ______ strategy can create a powerful barrier to market entry for other firms.

• A)Penetration
• B)Target ROI
• C)Price skimming
• D)Competitor-based pricing
• E)Value pricing

---

Definitions:

Energizing Emotions

Emotions that motivate or drive an individual towards action, often associated with positive feelings like enthusiasm or excitement.

Extraversion

A personality trait characterized by outgoingness, sociability, and a high level of activity; individuals high in extraversion tend to seek stimulation and the company of others.

Neuroticism

A personality trait characterized by sadness, moodiness, and emotional instability, often resulting in a higher propensity for experiencing negative emotions such as anxiety, anger, or depression.

Cognitive Control

The mental ability to regulate and manage thoughts, behaviors, and emotions in order to achieve goals or respond to environmental demands.