In Proposing _______________,The Marketing Manager Usually Is Convinced That a Strong

question 89

Multiple Choice

In proposing _______________,the marketing manager usually is convinced that a strong price-quality relationship exists for the product.

• A)Penetration pricing
• B)Price skimming
• C)Target ROI
• D)Competitor-based pricing
• E)Value pricing

---

Definitions:

Abstract Rights

Refers to theoretical rights that are not tied to any concrete physical or legal reality but are considered fundamental ethical principles.

Kohlberg's Theory

A psychological framework proposed by Lawrence Kohlberg that suggests moral development occurs in six stages, from obedience and punishment orientation to universal ethical principles.

Reciprocity

A mutual exchange of privileges or benefits, as in the mutual reduction of tariffs or the return of favors between individuals or states.

Conventional Morality

Refers to a level in moral development where individuals adhere to rules and norms, particularly those valued in their society or by authority figures, to maintain social order and gain approval.