Procter & Gamble Co-Branded Its Tide Detergent and Downy Fabric

question 42

Multiple Choice

Procter & Gamble co-branded its Tide detergent and Downy fabric softener to create Tide Simple Pleasures and Downy Simple Pleasures in the U.S.market.In England,the company co-branded its Bold and Lenor detergents,creating a premium brand called Bold Infusions and Lenor Infusions.These are examples of a(n) _____ type of co-branding relationship.

• A)Co-location
• B)Multiple company venture
• C)Joint venture
• D)Internal brand combination
• E)Merger

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Definitions:

Process Costing

A costing method used in manufacturing where costs are assigned to batches or production runs, making it suitable for homogenous products.

Flour Mill

A facility where grains are ground to produce flour, an essential ingredient in many food products.

Job Order Costing

An accounting method used to track costs specifically associated with a particular job or order, important in manufacturing and production industries.

Movie Studio

A company that funds, produces, and distributes films, often also owning sound stages, equipment and employing staff for the creation of movies and television shows.