David Aaker Defines _____ as "A Set of Assets (And

question 7

Multiple Choice

David Aaker defines _____ as "a set of assets (and liabilities) linked to a brand's name and symbol that adds to (or subtracts from) the value provided by a product or service to a firm or that firm's customers."

• A)Brand identity
• B)Brand
• C)Brand momentum
• D)Brand equity
• E)Brand symbol

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Definitions:

Fish

Aquatic animals that are typically covered with scales and have gills for breathing in water.

Coconuts

The large, brown, hard-shelled seeds of the coconut palm, known for their edible white flesh and water, and used in various culinary and non-culinary applications.

Produces

The act of creating or manufacturing goods and services to meet consumer demand.

Clothing

Items worn on the body, typically made from fabrics or textiles, for practicality or fashion.