Demographic Segmentation Is One of the Most Popular Segmentation Approaches

question 70

Multiple Choice

Demographic segmentation is one of the most popular segmentation approaches because _________.

• A)It is readily measurable
• B)Customer needs and wants tend to vary with some degree of regularity based on demographic differences
• C)It uses the easily identifiable characteristics of human populations such as age or income
• D)It is easy to measure the variables like age or income
• E)All of these

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