Examlex
_____ are unique purchases made based on a defining characteristic for the consumer.The characteristic might be a real or perceive product feature such as Apple iPhone's easy user interface.
Groupthink
A mental occurrence among a group of individuals where the need for agreement or uniformity leads to illogical or ineffective results in decision-making.
Hidden Agendas
The secret wishes, hopes, desires, and assumptions hidden from the group. People often try to accomplish hidden agendas while pretending to care about the group goals.
Secret Wishes
Hidden desires or aspirations that an individual may not openly acknowledge or share.
Legitimate Power
Authority that is recognized and accepted by others within an organization or society, often derived from a position or role.
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