Companies Often Use Features to Differentiate Themselves from Competitors

question 39

Multiple Choice

Companies often use features to differentiate themselves from competitors.However,a company must balance the features customers want with __________.

• A)What the competition is doing
• B)The ability to manufacture the feature in a timely way
• C)What they will pay at a given quality level
• D)The configurations that make a positive brand look stylish
• E)None of these

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Definitions:

Outstanding Stock

Shares of a corporation that have been issued and are currently held by investors, including public shareholders and the company's officers and insiders.

Parent Company

A corporation that owns a controlling share of the stock in another company, making the latter a subsidiary.

Fair Value Method

An accounting approach that measures and reports assets and liabilities on the basis of their estimated or actual fair market price.

Carrying Value

The book value of assets and liabilities on a company's balance sheet, excluding market value fluctuations.