Geoff Works at an Aspen Ski Shop

question 69

Multiple Choice

Geoff works at an Aspen ski shop.He has just gotten a shipment of new snowboards and realizes that the company has priced its snowboards higher than the rest of the boards in his shop.Since Geoff took a marketing class in college,he knows that the company is using ______________.

• A)Product line pricing
• B)Captive pricing
• C)Price bundling
• D)Reference pricing
• E)Prestige pricing

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Definitions:

Relaxation Training

Techniques and exercises designed to reduce stress and anxiety, promoting a state of calm.

Stress

A physical, mental, or emotional factor that causes bodily or mental tension.

Anxiety

A feeling of worry, nervousness, or unease about something with an uncertain outcome.

Chemical Anesthetics

Substances used to induce anesthesia, temporarily eliminating sensation, typically during surgical procedures.