In the Decline Stage of the PLC,price Is Pressured as a Result

question 54

Multiple Choice

In the decline stage of the PLC,price is pressured as a result of _______.

• A)Consumers forgetting about the brand
• B)New companies forging ahead in the market and offering lower prices to gain market share
• C)Suppliers giving the firm price concessions, but not helping with the reduction in market size
• D)Competitors dropping price and costs remaining high due to lower sales volume
• E)None of these

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Definitions:

Influence Tactics

Methods or strategies used by individuals or groups to affect the decisions, behaviors, and opinions of others.

Power Bases

The sources from which individuals or groups derive their ability to influence others, including factors like expertise, relationships, authority, or access to resources.

High Need

A heightened, intense demand or necessity for a particular resource, feeling, or condition by an individual or group.

Power

The ability or capacity to influence, control, or manipulate outcomes, behaviors, or decisions, often through formal or informal means.