Age Is a Commonly Used Method of Segmentation

question 48

Multiple Choice

Age is a commonly used method of segmentation.Age alone,however,may be dangerous because _________.

• A)Lumping older or younger customers together in one group may not truly reflect the market
• B)Family life cycle may be a better method
• C)Sometimes marketers miss a less-than-obvious segment based on assumptions instead of research
• D)Chronological age and attitudinal age may be different
• E)All of these

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Definitions:

New Tab

An action or feature in web browsers and applications that opens a new section or page in a separate tab, allowing for multitasking.

Semantic Web

An extension of the World Wide Web that enables machines to understand the meaning of information on the web, through the use of standardized formats.

Linked Data

A method of publishing structured data so that it can be interlinked and become more useful through semantic queries.

Inability To Share

The restriction or limitation within a system, software, or platform that hampers the sharing of files, data, or resources among users or devices.