Marketing Planning Is the First Phase of the CRM Process

question 62

True/False

Marketing planning is the first phase of the CRM process cycle.

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Definitions:

Capital Expenditures

Large spending by a company on physical assets like property, plant, and equipment, intended to be used for more than one year.

Financing Activities

Transactions and events whereby resources are obtained from, or repaid to, owners (equity financing) and creditors (debt financing).

Long-Term Debt

Borrowings and financial obligations payable over a period longer than one year.

Equity

Represents the value of an owner's interest in a property or business, calculated as the difference between assets and liabilities.