Income Segmentation Is a Commonly Used Segmentation Technique

question 71

Multiple Choice

Income segmentation is a commonly used segmentation technique.It has some problems,however,such as ___________.

• A)It is difficult to collect quality marketing research on income due to people purposely misstating or refusing to reveal their income
• B)It is too simple to use
• C)It correlates with occupation so it is difficult to know which is better
• D)It is time-consuming to study consumers' buying habits based on their income
• E)None of these

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Definitions:

Personal Identity

The concept of what makes an individual unique in terms of personality, values, and life experiences, contributing to how one perceives oneself.

Discriminate Hiring

The practice of unfairly favoring or rejecting job candidates based on non-job-related characteristics such as race, gender, or age.

Hugo Münsterberg

A German-American psychologist known for his pioneering work in applied psychology, particularly in the fields of industrial and organizational psychology.

Wilhelm Wundt

A German physiologist and philosopher, widely regarded as the father of experimental psychology.