XYZ Market Research Is Testing How Customers React to a Proposed

question 1

Multiple Choice

XYZ Market Research is testing how customers react to a proposed advertising campaign for Go Fast Sports Cars.The researchers scan consumers' brains using an fMRI machine while the consumers view a series of advertisements so that they can monitor the blood flow in different areas of the brain.XYZ is using _______ to collect the data needed to solve the research problem.

• A)Mechanical observation
• B)Mechanical devices
• C)Behavioral measures
• D)Surveys
• E)Focus groups

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Definitions:

Stratified Sample

A sampling method that divides the population into subgroups and selects samples from each, ensuring representation.

Cross-sectional Sample

A sample that is taken at one specific point in time from a population to study its characteristics.

Closed Questions

Inquiries that have a predetermined set of potential responses.

Interview Format

The structured or unstructured layout of questions and answers designed for the purpose of gathering information during an interview.