A Market Research Firm Is Collecting Data for a Client

question 40

Multiple Choice

A market research firm is collecting data for a client that sells cold weather apparel.The client is interested in potentially expanding to the Aleutian Islands.The research firm has written a survey for a group of English-speaking target markets and wants to convert it to the Inuit language.However,the firm is not aware that the Inuit language has many different words that mean "snow" and it uses the wrong word in several questions,negatively impacting the responses.This shows the _______ problem that can occur when collecting primary data in global markets.

• A)Unwillingness to respond
• B)Limited access
• C)Unreliable sampling procedures
• D)Inaccurate language translation
• E)Insufficient comprehension

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Definitions:

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