An Advertiser Cannot Buy Ads Over the Full Schedule of a Channel

question 59

True/False

An advertiser cannot buy ads over the full schedule of a channel because cable networks typically aim their overall programming to mass audiences.

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Definitions:

Social Clock

The culturally determined psychological timepiece providing a sense of whether we have reached the major benchmarks of life at the appropriate time in comparison to our peers.

Maturation

The predetermined unfolding of genetic information.

Intimacy-versus-Isolation Stage

A concept in Erik Erikson's theory of psychosocial development where individuals face the challenge of forming intimate relationships with others versus feeling isolated.

Postformal Thought

Thinking that acknowledges that adult predicaments must sometimes be solved in relativistic terms.