One of the Disadvantages That Commonly Plague Advertisers on Contemporary

question 24

Multiple Choice

One of the disadvantages that commonly plague advertisers on contemporary cable television is:

• A) audience fragmentation.
• B) its high advertising cost.
• C) its narrowcasting ability.
• D) the inability to pretest ads.
• E) the phenomenon of ad burnout.

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Definitions:

Holland's

A theory that classifies people and work environments into six types (Realistic, Investigative, Artistic, Social, Enterprising, and Conventional) to help individuals find compatible careers.

Later Life Stages

Refers to the period of life typically associated with old age and retirement, focusing on the psychological, social, and health-related aspects of aging.

Childhood

The period in a human's life from birth to adolescence, characterized by growth, development, and learning in a variety of physical, emotional, and social domains.

Compartmentalize

Refers to dividing or categorizing things into clearly defined sections or compartments, often to manage tasks or emotions more effectively.