The First Step in Preparing a Radio Schedule Is To

question 50

Multiple Choice

The first step in preparing a radio schedule is to:

• A) identify stations with the greatest concentration of the advertiser's target audience by demographics.
• B) determine which time periods (dayparts) offer the most (average quarter-hour) potential buyers.
• C) construct a schedule with a strong mix of the best time periods using the stations' rate cards for guidance.
• D) gather several different stations' rate cards for comparison.
• E) set the advertising budget in terms of reach and frequency.

Identify the various social clocks and their impact on life satisfaction and career paths.

Comprehend the types of developmental studies and their importance in understanding lifespan changes.

Understand the role of agency in narrative identity and life story organization.

Examine the influence of historical events and life experiences on personality and life outcomes.

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Definitions:

Successful Intelligence

A theory that defines intelligence as the integration of analytical, creative, and practical abilities to achieve success according to one's personal goals and cultural context.

Robert Sternberg

An American psychologist and psychometrician known for his theory on intelligence and creativity, as well as Sternberg's Triangular Theory of Love.

Howard Gardner

An American developmental psychologist best known for his theory of multiple intelligences, which suggests people have several distinct types of intelligence.

Social

Pertaining to the relationships and interactions between individuals and groups within a society, as well as the societal structures and dynamics that influence human behavior.