When Advertisers Place an Ad,they Submit A(n)_____ to the Newspaper

question 64

Multiple Choice

When advertisers place an ad,they submit a(n) _____ to the newspaper stating the date(s) on which the ad is to run,its size,the desired position,the rate,and the type of artwork accompanying the order.

• A) ad paste-up
• B) preprinted insert
• C) insertion order
• D) layout board
• E) bill appeal

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Definitions:

Supply Chain

The network between a company and its suppliers to produce and distribute a specific product to the final buyer, encompassing all stages of processing and shipping.

Inventories

Stocks of goods and materials that a company holds for the purpose of resale or production.

Inventory

The total quantity of goods and materials held in stock by a business, warehouse, or retail location.

Overstocking

The practice of holding more inventory than is necessary, often leading to excess stock that is difficult to sell.