Which of the Following Is True of Benefit Headlines

question 27

Multiple Choice

Which of the following is true of benefit headlines?

• A) Their sole objective is to provoke the reader's curiosity to stimulate questions and thoughts.
• B) They should be simple statements of the most important gain to be derived from a product.
• C) Their main goal is to encourage readers to search for an answer in the body of the ad.
• D) They are primarily interactive in nature and order the reader to take action.
• E) They pique the reader's imagination and command them to use the product.

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Definitions:

Interest Rate

The expense a borrower bears for the use of funds from a lender, measured as a fraction of the principal.

Discount Rate

This term refers to the interest rate used in discounted cash flow analysis to figure out the current value of cash flows that will occur in the future.

Present Value

The contemporary equivalence of a series of future cash inflows or a single future sum, adjusted by a given rate of return.

Perpetuity

A financial instrument that pays a fixed amount of interest indefinitely, with no maturity date.