_____ Headlines Promise the Audience That Experiencing the Utility of the Product

question 36

Multiple Choice

_____ headlines promise the audience that experiencing the utility of the product or service will be rewarding.

• A) Information
• B) Provocative
• C) Command
• D) Question
• E) Benefit
• Benefit headlines promise the audience that experiencing the utility of the good or service will be rewarding.

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Definitions:

Capabilities

The qualities, skills, or resources a person or organization has that enable them to perform or achieve certain actions or outcomes.

Buying Criteria

Buying criteria are the specifications and considerations that customers use to evaluate and decide on the purchase of products or services.

Warranty

A guarantee given to the purchaser by a manufacturer or dealer, promising to repair or replace the product within a certain period if necessary.

Claim Policies

Guidelines and procedures established by companies for handling customer claims regarding product or service issues.