The Purpose of the Final Step of the Creative Pyramid,____,is

question 79

Multiple Choice

The purpose of the final step of the creative pyramid,____,is to motivate people to do something-send in a coupon,visit a Web site,visit the store-or at least to agree with the advertiser.

• A) conviction
• B) desire
• C) action
• D) credibility
• E) interest

---

Definitions:

Formal Statement

A structured, written document that presents financial or other significant data in a systematic format.