Which of the Following Is True of Sales-Target Objectives

question 60

Multiple Choice

Which of the following is true of sales-target objectives?

• A) In a new product category, a company tends to set low sales-target objectives.
• B) Sales-target objectives are given more emphasis than communication objectives in a good marketing plan.
• C) Sales-target objectives should not be impacted by recession.
• D) Sales-target objectives are not influenced by government regulations.
• E) In good economic times, a company may set ambitious sales-target objectives.

---

Definitions:

Internal Consistency

Measures the reliability of a test based on the correlations between different items on the same test; it assesses the coherence of an instrument.

Licensure Exam

A standardized test required in many professions to ensure competence and to officially grant permission to practice in that field.

National Mean

A statistical average that represents typical or average performance or measurements across a nation.

Mean

The average of a set of numbers, calculated by adding them together and dividing by the number of values.