Which of the Following Is True of Attention,the First Step

question 100

Multiple Choice

Which of the following is true of attention,the first step of the creative pyramid?

• A) It involves carrying the prospective customer to the heart of the message.
• B) It involves establishing credibility for claims about the product or service.
• C) It involves encouraging prospects to picture themselves enjoying the benefits of the product or service.
• D) It involves breaking through consumers' physiological screens.
• E) It involves making it easy for people to act, sometimes through either a toll-free phone number or an attractive Web site.

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Definitions:

Right

A moral or legal entitlement to have or do something.

Political Leaders

Individuals holding or seeking positions of governance or authority in a community, region, or nation, often responsible for making decisions that affect the collective.

Collective Body

A group of individuals or entities that act as a single entity, often for a specific purpose.

Ideas

Mental concepts or thoughts that arise from the mind or intellectual processes.