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The purpose of the final step of the creative pyramid,____,is to motivate people to do something-send in a coupon,visit a Web site,visit the store-or at least to agree with the advertiser.
Mediation
A conflict resolution technique involving a neutral third party who helps disputing parties reach a voluntary agreement.
Binding Ruling
A final and enforceable decision given by a legal authority, which all involved parties must adhere to.
Contract
A legally enforceable pact made between two or more entities, binding them in agreement.
Punitive Damages
Compensation awarded in a lawsuit that exceeds simple restitution and is intended to punish the defendant for wrongdoing and deter future similar acts.
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