The Purpose of _____ Is to Conceive,analyze,and Creatively Select Channels

question 13

Multiple Choice

The purpose of _____ is to conceive,analyze,and creatively select channels of communication that will direct advertising messages to the right people in the right place at the right time.

• A) media planning
• B) psychographics
• C) intensive distribution
• D) personal communication
• E) direct marketing

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Definitions:

Classical Conditioning

A reinforcement process where two stimuli are regularly conjoined; the response that is initially elicited by the second stimulus is later elicited by the first stimulus singularly.

Unconditioned Response

Unconditioned response is a naturally occurring reaction to an unconditioned stimulus without the need for prior learning.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention, until it is associated with an unconditioned stimulus.

Secondary Conditioner

A stimulus that becomes reinforcing through its association with a primary reinforcer.