In Terms of Media Planning,_____ Refers to the Number or Percentage

question 57

Multiple Choice

In terms of media planning,_____ refers to the number or percentage of the audience which receives enough exposures to truly receive the message.

• A) continuity
• B) exposure value
• C) recency planning
• D) effective reach
• E) effective frequency

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Definitions:

Negotiable Document

A written instrument, such as a bill of exchange, promissory note, or check, that guarantees payment of a specific amount of money and is transferable among different parties.

Goods-in-bailment

Items that are temporarily delivered to someone (the bailee) for custody or storage, without transfer of ownership.

Deliver to Order

A stipulation in shipping where goods are delivered to a specific party as per the instructions of the shipping document or bill of lading.

Innocent Purchaser

A legal term for someone who buys property without knowledge of any existing claims, disputes, or flaws affecting the property's title.