The Flowchart of a Media Plan Is a Graphic Presentation

question 58

True/False

The flowchart of a media plan is a graphic presentation of the total campaign to let the creative department,media department,account services,and the client see the pattern of media events that will occur throughout the campaign,usually over one year.

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Definitions:

External Environments

The external factors and forces outside an organization that can affect its performance, such as economic conditions, competition, and regulation.

SWOT Analysis

A tool for strategic planning that helps identify the Strengths, Weaknesses, Opportunities, and Threats associated with business competition or the planning of a project.

Quantitatively

Pertaining to measurements, analyses, or data that can be expressed in numerical terms, often used in research and analytics.

Easily Attainable Objectives

Goals set by an individual or organization that are realistic and can be achieved with a reasonable amount of effort.