Which of the Following Statements About Reach Is True

question 1

Multiple Choice

Which of the following statements about reach is true?

• A) Reach is always expressed as a percentage.
• B) Reach measures the intensity of a media schedule.
• C) Reach refers to the number of people who are actually exposed to and consume the advertising.
• D) Reach refers to the number of people exposed to and hence have an opportunity to see the ad.
• E) The only way to accumulate reach is by using the same media vehicle continuously.

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Definitions:

Feedback-Producing Questions

Questions designed to elicit detailed responses, opinions, or evaluations from a respondent, useful for gaining insights or assessing understanding.

Nonverbal

Refers to communication methods other than spoken or written words, including body language, facial expressions, and gestures.

Active Listening

Active listening is a communication technique where the listener fully concentrates, understands, responds, and then remembers what is being said.

Marginal Listening

A type of listening where the listener gives minimal attention and might miss significant parts of the message being communicated.