The _____ of an Ad Is Defined as Being the Average

question 2

Multiple Choice

The _____ of an ad is defined as being the average number of times a person must see or hear a message before it becomes effective.

• A) advertising impression
• B) exposure value
• C) continuity
• D) effective reach
• E) effective frequency

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Definitions:

Depreciable Assets

Long-term assets subject to depreciation, meaning their costs are systematically allocated over their useful lives as they are used and wear out.

Depreciation Methods

Various approaches for allocating the cost of an asset over its useful life, such as straight-line or declining balance methods.

Group Depreciation Method

An accounting technique used to depreciate a portfolio of assets collectively, often applied to assets with similar characteristics and useful lives.

Accumulated Depreciation

This represents the total amount of depreciation expense that has been recorded against a fixed asset since it was acquired.