In Terms of the Scope of the Media Plan,if a Store

question 6

Multiple Choice

In terms of the scope of the media plan,if a store serves only one town,or if a city has been chosen to test market a new product,then the advertiser will use a _____ plan.

• A) regional
• B) national
• C) local
• D) international
• E) global

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Definitions:

Approach-avoidance Conflict

A psychological struggle experienced when an individual is attracted to and repelled by the same goal or decision at the same time.

Personal Time

Time allocated for individual pursuits, rest, or leisure that is not dedicated to work-related activities.

Conflict

A situation or process resulting from the perceived or actual opposition of needs, values, and interests between people.

Individual

A single human being distinct from a group, class, or family.